Michael Lodato, PhD AUTHOR- - Michael Lodato, PhD, business professor emeritus at Cal Lutheran University, had his second book published in two years, "Management of New Product Launches and Other Marketing Projects." Lodato has worked in sales and marketing for more than 38 years as a company president, senior executive and consultant to many companies in the U.S. and Europe. The book is available from www.amazon.com and other online retailers.