BrainBuilders, a leading ecommerce retailer of educational toys, games and puzzles, recently opened its first retail store in Westlake Village.

Unlike a typical big box toy store, this is a boutique store which provides a good selection of handpicked and awardwinning products. The merchandise features toys for young and old that are original and innovative, as well as some old-time classics.

According to owners Jeff and Pam Boss, the company strives to provide quality products that evoke creativity and thought through play and entertainment. The philosophy behind the toys they sell is that the act of exercising the brain is essential in developing critical thinking skills, boosting creativity and improving quality of life.

The store features a wide selection of whimsical and imaginative items from its website, in addition to other specialty items. Products are arranged by welldefined categories, and store owners are available on site to help customers find the perfect toy or gift for their specific needs.

Brain-Builders is a family owned and operated store.

Holiday store hours through the end of the year are from 10 a.m. to 6 p.m. Monday to Saturday and from noon to 4 p.m. Sundays.

The store is at 3825 E. Thousand Oaks Blvd., Ste. P, Westlake Village.

For more information, call (805) 777-0111 or visit www.brain-builders.com.