No matter what parents do, they’re never going to seem as cool to their kids as the "cool kids" in school. Even so, studies show that what parents do and say can make a dramatic difference in the choices kids make.

The position of Lorillard Tobacco Company on underage smoking has always been quite clear: kids should never smoke. To address this, the company launched its voluntary Youth Smoking Prevention Program in 1999.

Its free "Talk Early, Talk Often" brochure is filled with tips and suggestions to help parents find easy and effective ways to talk with their kids about the importance of leading a smoke-free life. To order a copy of the brochure, to download it in PDF format or for additional tips, please visit the website at www.keepkidsfromsmoking.com.

Story provided by North American Precis Syndicate, Inc.