Charlie Vogelheim, auto industry leader and former executive editor of the Kelley Blue Book, has joined the Westlake Village-based global marketing information firm J.D. Power and Associates as vice president of automotive development.

Vogelheim will be responsible for the J.D. Power and Associates International Automotive Roundtable, the premier forum for industry leaders and executives to share and discuss market forces affecting the automotive industry.

Vogelheim will also use his extensive editorial experience to head J.D. Power and Associates’ automotive publications, including The Power Report and PowerGram.

In addition, he’ll organize and conduct client forums and industry symposiums for the Power Information Network (PIN), LLC.

"Charlie Vogelheim’s impressive experience and reach as an automotive industry leader will be a tremendous asset in enhancing J.D. Power and Associates’ and the Power Information Network’s automotive presence and publicity through active involvement in dealer, manufacturer and industry events," said Tom Shaver, senior partner at J.D. Power and Associates.

"We look forward to Charlie playing a key role in the firm’s many growth initiatives."

Prior to joining J.D. Power and Associates, Vogelheim spent 20 years at Kelley Blue Book, serving as chief spokesman and a key member of its management team.

He was instrumental in transforming Kelley from a trade publishing company to an industry-leading automotive information provider. In addition, he was a leader in the development and implementation of Kelley Blue Book’s highly successful website.

Vogelheim is also a regular correspondent on Car and Driver magazine’s weekly radio show.

Vogelheim earned a bachelor’s degree in economics from Gonzaga University in Spokane, Wash.